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target audience questionnaire

Writer's picture: caricari

Updated: Mar 5, 2019

This is the questionnaire that I gave to my friends and they gave it to their friends and so on, in order to receive a bigger amount of responses and to make the data more accurate.

I will post the results of the questionnaire in another post - a pictogram.


What is your gender:

- male

- female

- other


How old are you?

- less than 15

- 16-18

- 18-24

- 24-30

- 30-35

- 35 or more


What do you consider yourself to be?

- explorer (you are in search of discovery & new sensations)

- aspirer (status & image are important to you)

- succeeder (you seek control and prestige, want to be at the top)

- reformer (intellectual, searching for enlightment, anti-materialistic, you don't like to be told what to do)

- mainstream (in need of security and a fundamental daily routine)

- struggler (seeking escape, living for today)

- resigned (constant values, celebrating the past)


How often do you read magazines?

- never

- few times/ year

- once a month

- weekly


What is your preference?

- reading online magazines

- buying physical magazines


What is your favourite magazine genre?

- music

- sport

- fashion

- arts & culture

- food & drink

- gaming

- health & fitness

- interior design

- political

- travel

- sci-fi

- wildlife

- literary


Do you read Arts & Culture magazines?

- no

- yes, sometimes

- yes, often


What captures your attention in a positive way in Arts & Culture magazines?

- the masthead

- the cover overall

- the articles

- the layout

- the colour palette

- the photography


What are the specific types of art you are interested in, if any?

- visual art: paintings, sculptures, drawings, and photography

- applied art: architecture, interior design, wood crafts, and fashion design

- preforming arts: dance, music, magic shows, opera, theater, films, drama, and stand up comedies

- I am not interested in any

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