"How do your products engage with the audience and how would they be distributed as real media products?"
The engagement of our media products with the targeted audience will highly rely on the newer social media platforms, these being the mainstream and most popular ones, following the official artist's genre and image. In terms of how these products would actually be distributed, we thought about also using these platforms as they are very accessible for the wide audience and do not require extra costs.
When talking about audience engagement, this will be done through the use of social platforms such as Instagram, Facebook, Twitter, YouTube and SoundCloud. These are already extensively used by the artist at the moment, however he is not as present on social media as other djs such as DJ Khaled or Martin Garrix. Because of this, we consider that a synergistic way of using social media will lead to an increased distribution and interaction from the part of the public. We realised that Instagram and Facebook should be used for more informal content,being a place where the artist can communicate with his fans in a relaxed manner. In here, Kungs will post things such as his latest music releases, will talk about future concerts and tours or will just hold Q&A sessions where he can respond to people's curiosities. Furthermore, in more difficult periods, such as in the actual COVID-19 context, the artist can organise live music sessions on Instagram in order to keep fans entertained. From what we observed this practice was actually used by many famous djs such as Don Diablo and Armin van Burren. Also, Facebook does have certain features of ranking people who are constantly following the artist as Top Fans and Valued Commenters. This might stimulate audiences and make them engage to a greater extent. In terms of YouTube, this will be a formal platform, where more official projects such as music videos, albums or OnTour vlogs will be posted. However, there will also be some videos showing funny backstage moments or with other artists talkings about the latest album, just as, for example Lost Frequencies used to do.
When looking at each of the three media products individually, they are actually really entertaining not only for the artist's targeted audience but also for the wider one. In terms of the music video, this engages with the viewers because of its narrative that creates a feeling of mystery, so you want to know what the story of the four girls is, but also because of the abstract shots that are aesthetically pleasing and somehow unusual as the action takes place in 4 different locations. Although it does not have a very specific, well-contoured storyline, the video keeps the audience motivated to watch until the end because of its variety of shots and characters.
Regarding the digi-pack and website, they both illustrate the same conventions and ideas of the music video.The website however, will be the main platform used for the distribution of products, as individuals can easily find anything related to the latest album, music videos and social media platforms. The website's design is a minimal one, making it easy for people to find what they want to know, and it also includes a contact form where anyone can email the artist for possible collaborations. Moreover, we shared our video on YouTube in order to make sure it is viewed by as many people as possible and to avoid paying unnecessary taxes. The real product will also be distributed on SoundCloud and the official platforms of the music record label. The distribution process will also happen on the manager's and friend's websites as well as through appearances in events such as Tommorowland and Summer Sound.
In conclusion, we consider that if these advertising ideas along with the engagement schemes are followed ,we will probably witness an increase in audience support and therefore, profit.
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