"How do your products use or challenge conventions and how do they represent social groups or issues?"
Our music video for “This girl” by Kungs is a reinterpretation of the official video, that challenged us to use our creativity and the knowledge that we studied. Our music video is placed in the genre of pop music.
To begin, I will mention some general conventions of music videos. When analyzing other music videos we saw different styles of creating a music video. The actual story also depends on the type of music the artist is producing, and also the lyrics are also a very important part in the process of creating your story and produce the music video. In most of the pop songs we’ve analysed it was a proportion of sad and happy songs. In the happier and funner songs we could easily sea that the pattern was basically the same, there was never only one person presented in the music vide.
All the music videos we saw they had a super creative idea behind it but also a story that transmits an emotion of happiness.
Our music video has this type of pattern, as it present a story of 4 girls that have completely different personalties however they are good friends and really understand each other. It’s strong message that we want to transmit to our audience, it’s the fact that we all have to understand that all humans are different but doesn’t mean we can’t get along with each other. The concept of acceptance and forgiveness.
The costumes, props and location are also very important elements in the construction of representation. We didn’t use expensive clothes or super fancy locations. We sticked to the basics. The clothes were simple, however every girl had her style and her way of dressing based on her personality. We highlighted every girl and showed everybody how they are as a person.
Every girl was highlighted in our music video by using a different colour for every one. They were strong colours but each colour combined with every girl. For example, I (Ana) have a very warm toned colour that combines with my fiery personality, however next comes Andra with a strong tint of blue that transmits an emotion of calmness and patience. So we created a contrast between each other so that our idea would be even more emphasised.
- Question answered by Ana Igna.
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