My team and I decided to change the song we will create a music video for, as this song spoke to us on a much deeper level, and it felt easier to relate to the lyrics and to be inspired by the music. While 'Only Human' is a popular track as well, especially since it is still in the top of the charts, we have chosen a song to which we all have memories and to which we can relate more deeply.
As stated in the audience analysis post for 'Only Human', by Jonas Brothers, the audience analysis helps us tailor our music video for their audience, and for their likes in terms of music videos.
Without further ado, here is the audience analysis for 'This Girl', by Kungs vs Cookin' on 3 Burners:
ABOUT THE ARTISTS:
Valentin Brunel, better known by his stage name "Kungs", is a French DJ, record producer and musician. He released his first album in 2016 after his success with 'This Girl' - a collaboration with Cookin' on 3 burners that became an international hit for him. It peaked at Nr. 1 in France, Germany, Belgium, Hungary, Latvia, Scotland and Nr. 2 on the UK Singles Chart.
Cookin' on 3 Burners are an Australian funk trio from Melbourne, consisting of Jake Mason, Dan West and Ivan Khatchoyan.
THE LEGACY OF THE SONG:
Littlewoods included the song in a TV advertising campaign. The song was featured in a 2017 commercial for Cricket Wireless in association with Samsung and later used as the theme music for the U.S. version of Big Star's Little Star. The song has also been adopted by football fans and chants have been inspired by the song's rhythm, such as Liverpool's Georginio Wijnaldum, Inverness Caledonian Thistle's Coll Donaldson and King's Lynn Town's Adam Marriott.
AUDIENCE STATISTICS AND DEMOGRAPHICS FOR KUNGS
Kung' songs have been streamed 104,6 million times on Pandora, with 730,858 unique listeners and 2,051,989 streams in the last month. On Spotify, he has 4,592,347 monthly listeners and 641,145 followers. While on Spotify his most popular song is 'This Girl (Kungs Vs. Cookin' on 3 Burners)' (674,196,312 streams), on Pandora his most streamed song is 'This Girl' (36,316,239 streams).
According to the Next Big Sound website, the audience is 56% female and 44% male - demographics based on twitter mentions and retweets. On Kungs' page on Spotify, in the 'About' section, it is written that the most listeners are from Mexico City, MX (136,741 listeners), with Paris(FR), Sao Paulo (BR), Santiago (CL), and Sydney (AU) close behind.
AUDIENCE STATISTICS AND DEMOGRAPHICS FOR COOKIN' ON 3 BURNERS:
Cookin' on Three Burners' songs have been streamed 134,3 million times on Pandora, with 717,321 unique listeners and 1,754,402 streams in the last month. On Spotify, they have 3,423,271 monthly listeners and 67,005 followers. While on Spotify their most popular song is 'This Girl (Kungs Vs. Cookin' on 3 Burners)' (674,196,312 streams), on Pandora their most streamed song is 'This Girl' (83,661,651 streams).
According to the Next Big Sound website, the audience is 67% female and 33% male - demographics based on twitter mentions and retweets. On Cookin' on Three Burners' page on Spotify, in the 'About' section, it is written that the most listeners are from Mexico City, MX (95,804 listeners), with Sao Paulo (BR), Santiago (CL), Paris (FR), and Sydney (AU) close behind.
Conclusively, as the audience is dominantly female, and the listeners are mainly from Mexico, Brazil, France, we will tailor the video so that it fits their preferences best.
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